Laundry strips detergent (Fresh Linen), Tru Earth

$24.95

  • 32 loads
  • Fresh linen fragrance
  • Paraben-free
  • Phosphate-free
  • Free of added dyes
  • Free of chlorine bleach
  • Biodegradable
  • Hypoallergenic
  • Vegan

Availability: In stock

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Tru Earth Laundry strips – best eco-friendly laundry detergent in Australia, the smarter way to clean laundry.

Laundry strips are ultra-concentrated, hypoallergenic, eco-friendly cleaning power into a tiny, pre-measured strip of liquidless laundry detergent that you just toss in the wash. Its low-sudsing formula works in all types of washing machines, including high-efficiency (HE).

The smart hypoallergenic laundry detergent formulation effectively seeks out and dislodges dirt molecules and stains, keeping them in suspension until they are rinsed away. It makes your laundry washing chore easier, healthier, more economical, and much kinder to our planet.

Clean, green, and simple!

The laundry detergent you use should be as sensitive to your skin as it is to the environment. It is our mission to put your family first and that is why our eco-strips are paraben-free. When you use Tru Earth Eco-Strips, you will feel confident that you are taking care of your family, and their future on this planet.

Detergent that cares about our planet – 94% less transportation pollution

We care about the future of the world we live in. This is why Tru Earth Eco-Strips laundry detergent has a dramatically smaller eco-footprint than liquid and powder detergents. Its packaging uses less plastic, and its lightweight reduces transportation fuel consumption and global-warming carbon emissions by 94% compared to today’s leading-brand liquid and powder detergent.

Over 30 billion loads of laundry are done in North America each year, and the environmental impact is massive. A load’s worth of today’s leading detergent weighs in at over 40 grams. A single Tru Earth Eco-Strip weighs less than 3 grams, or a whopping 94% lighter! With so much less to truck around, and no plastic jug, Tru Earth Eco-Strips helps you lighten your load on the environment. If everyone switched to Tru Earth Eco-Strips, the annual eco-savings would be enormous:

  • Eliminate one billion plastic jugs (you read that right!), saving 700 million from going to landfills
  • Save truck fuel and CO2 equivalent to taking 27 million cars off the road for a day, or planting nine million trees.
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Tru Earth Eco-Strips Make Laundry
As Simple as 1,2,3…

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Laundry detergent strip
1: Remove Strip From Bag
Place Tru Earth strip In a washer
2: Place Strip In Washer
Clothes in a washing machine
3: Add Clothes
194623

Tru Earth Eco-Strips is the smartest way to clean laundry

Each strip packs ultra-concentrated, eco-friendly cleaning power into a tiny, pre-measured strip of detergent that you just toss in the wash. Its low-sudsing formula works in all types of washing machines, including high-efficiency (HE).
The smart formulation effectively seeks out and dislodges dirt molecules and stains, keeping them in suspension until they are rinsed away. It makes your laundry washing chore easier, healthier, more economical, and much kinder to our planet.

Gentle Enough for Even the Most Sensitive Skin

Not only are Tru Earth Eco-Strips incredibly convenient, but we also pride ourselves on safety and health. Tru Earth Eco-Strips are vegan friendly and Paraben-free and are gentle enough for even the most sensitive skin.

Here are just a few of the product certifications:
  • Paraben-free
  • Phosphate-free
  • Free of added dyes
  • Free of chlorine bleach
  • Free of 1,4-dioxane, as certified by independent laboratory tests
  • Readily biodegradable in accordance with OECD 310D
  • Vegan: no animal-based ingredients or testing on animals by us or our ingredient suppliers

No More Measuring – No More Mess

Let’s face it.  Traditional laundry detergent is messy and wastes so much space.  Measuring out detergent whether it is liquid or powder almost always results in spillage.  I don’t know about you, but when I’m doing laundry, I don’t need another thing to clean up.
With Tru Earth, 1 strip equals 1 load.  No measuring and nothing to spill.
Weight 89 g
Brand

Palette

How to dispose

Cardboard can be composted at home or recycled in kerbside recycling., Check with your local council if they will take it and what criteria they have for recycling it. You can “Find a recycler” near you here: https: recyclingnearyou.com.au.

Condition New

1.Remove Strip From Bag

2.Place Strip In Washer

3.Add Clothes

  • Vegetable Glycerin: plant-derived from soy softener
  • Starch: plant-derived from maize biodegradability booster
  • PVA (polyvinyl alcohol): biodegradable supporting matrix
  • Potassium Sorbate: Food grade preservative
  • Light Mineral Oil: Used in manufacturing as a processing aid. (not an active product ingredient)
  • Cocamido propyl betaine: coconut oil based, biodegradable amphoteric surfactant (cleaning agent) and foam booster
  • Sodium Gluconate: plant-derived and food-grade, biodegradable water softener that prevents soil from resettling on fabric after it has been removed during washing
  • Lauryl dimethyl amine oxide: plant-derived, biodegradable non-ionic surfactant (cleaning agent) and foam stabilizer
  • Sulfonic acids, C14-16-alkane hydroxy and C14-16-alkene, sodium salts: biodegradable surfactant (cleaning agent)
  • Glycereth cocoate: plant derived and food grade, biodegradable water softener
  • Caprylyl Glucoside, Octyl Glucoside: non-ionic surfactants (cleaning agents)
  • Fragrance oil blend (not used in Fragrance Free): natural essential oils and synthetic ingredients
  • Residual Water

How Tru Earth Got Started

When Ryan and his wife Kathleen were expecting their third child, Ryan would wake up, pour his 4 year old son,and 3 year old daughter a glass of milk, and watch YouTube kids videos with them.

As most kids do, they LOVED watching shows about toys.

Ryan loved his morning routine with the kids, but he got upset by the crazy amounts of plastic waste in the shows they watched.

In one popular toy show, it almost seemed the family was promoting this waste. A kid would open a treasure chest made of plastic, wrapped in plastic, with an egg carton of plastic sitting on top. Underneath the toy was more plastic, with 20 little parts wrapped in plastic.

“This is insane!” Ryan thought.

Ryan wasn’t a hardcore environmentalist by any stretch, but he cared about the world and his kids’ futures.

He thought “there’s got to be something we can do! This plastic is just about convenience, but what if there’s a way to make sustainable packaging convenient?”

Ryan called up his good friend Brad, a serial entrepreneur. Recently Brad told him about an extended-family member with a patent on laundry detergent that was supposed to be eco-friendly, but Brad didn’t really “get it.”

“If it’s so eco-friendly, how the heck does it get my clothes clean?”

Brad had grown up in an eco-conscious household, but couldn’t understand how an entire jug of laundry detergent fit in packaging the size of an iPhone.

But when Ryan called him up he decided to actually TRY the product for himself instead of dismissing it. Brad, Ryan, and Ryan’s childhood friend Kevin each tried the laundry strips.

All three of them concluded the same thing. This stuff actually works!

That’s when we decided to become a team, but first we wanted to test our idea to see if anyone else loved the laundry strips as much as we did.

Kevin set up a small webpage, Ryan wrote about his experience with the product on that page, and we put it out to market.

We determined that 150 subscription orders in the first 30 days would be enough to take this seriously and invest our resources into growing a company.

“At the end of 30 days we had 1,500 new subscribers”

It became clear that just like each of us, many people want to make better consumer choices to help the environment, but simply don’t know how to.

Many also feel skeptical about environmental products, but would buy them if they actually work.

Because of these two desires from the people, our company was born. Within 12 months we serve 60,000 people in 40 countries… and the planet!

Tru earth sheets (32 loads) in a paper pack

1 review for Laundry strips detergent (Fresh Linen), Tru Earth

  1. 4wdirty (verified owner)

    Getting ready for holiday trip around state. Strips are perfect to use in coin laundromat.

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