Shampoo With A Purpose

Australian made shampoo bars which make a difference.

When thinking of washing your hair, something that looks like a bar of soap doesn’t automatically come to mind. But with over 40 years fronting Clover Fields; Australia’s oldest family-owned soap mill, the mother-daughter duo Liz and Geneva reinvented hair care to become the first and only company to produce shampoo and conditioner in bar form using triple milling machinery. The result was – Shampoo With A Purpose –  an entirely plastic-free alternative to naturally step up your regular hair routine.


A wonderful addition of eco-friendly gifts to our eco store, we’re proud to introduce Shampoo With A Purpose. The 100% Australian local family-owned operation, based out of Penrith that combines two powerhouse women who believe high-quality hair care doesn’t have to hurt the Planet. Having been the front runners of minimal waste since 1983, Clover Fields was one of the first Australian companies to encourage naked soap bars, free from plastic packaging. Extending their scope of sustainable everyday care products, Shampoo With A Purpose is on the same mission to reduce package waste that contributes to harming our environment. Shampoo With A Purpose provides products designed to elevate hair care routines that are entirely vegan, cruelty-free and with no nasties. The best bit? Buying one bar saves 6 plastic bottles from ending up in landfill or the ocean! When grating down the bars into similar consistency of standard shampoo and conditioner, one bar filled 3.5 litres! These bars are revolutionising hair care and saving the planet one bar at a time. 

Each bar is packaged entirely free from plastic, nasty chemicals, palm oil, sulphates or animal by-products. Its formulation is based on quality and care. Shampoo With A Purpose’s earth-conscious formula is also free from synthetic fragrances, propylene glycol, artificial colours, triethanolamine, EDTA, parabens or harsh detergents (just to name a few). An entire breakdown of each ingredient is also available to let you know exactly what it is and where it comes from. These include guar gum which is derived from the seed of guar legumes used as thickener, or betaine which is a naturally occurring amino acid found in sugar beets and used for its extra strengthening and healing powers.

Each hair type deserves its own shampoo bar!

There are several bars available specifically formulated to address particular hair concerns. 

There’s the Dry Or Damaged Shampoo/Conditioner Bar for those whose hair is screaming for a holiday. This little extra special treatment is formulated with Sandalwood, Lilly Pilly, Almond, Chia, Oatmeal, Argan Oil and Shea Butter for an earthy smelling blend. 

Or there’s the Colour-Treated Shampoo/Conditioner Bar full of Kakadu Plum, Jojoba, Avocado, Almond, Argan and Shea Butter best suited to someone who has coloured hair, has brittle ends, or is in need of a replenishing scalp treatment. This replenishing bar is scented with a floral essential oil blend.

For those chasing a well-deserved boost, there’s the Volume Shampoo/Conditioner Bar with Seaweed Extract, Rosemary, Sage, Ginseng, Juniper Berry and Shea Butter for a bit more HELL YES in their hair care and citrus hints. 

And of course, the best seller – the OG Shampoo/Conditioner Bar. This bar is suitable for everyone, packed with Shea Butter to keep the moisture in, Argan Oil for taming the frizz and adding shine and Coconut for deep restoration of your hair follicles. This bar is naturally fragranced by coconut and is the perfect bar for cleansing, nourishing, and conditioning. 

Great for mums, safe for kids. 

Making high-quality products available to everyone is important to the family-owned operation at Shampoo With A Purpose, including those with skin sensitivities. That’s why all bar formulations are only scented with essential oils except for the OG bar using natural class coconut fragrance. None of the bars are medicated products, however, they are mild and pH balanced making them safe to use for those who experience psoriasis, eczema and other skin conditions. They are also super safe for kids so they won’t irritate their skin either. 

The switch is easy and worth it – both for you and the Planet!

In line with their mission to reduce waste, one bar is all you need for both shampooing and conditioning, although some hair will need a transition period to slowly cut down on using your existing conditioner. This transition phase is different for everyone and can take just a few days or up to a few weeks. During this time your hair may feel a little waxy, or dull. That’s totally normal, it’s just your hair adjusting to a new routine. Over time your hair will detoxify from bottled unnatural products and soaps from standard shampoos and you’ll find you won’t need to use conditioner for much longer after you make the switch. This is because your hair is no longer being stripped of all its natural oil that standard shampoos’ chemicals wash out. Using a shampoo bar at first might seem a little foreign but it’s still just as simple. All you have to do is work the bar through your hair as you do a normal bar of soap on your skin and it will lather up beautifully in seconds. 

Shampoo With A Purpose bars are high powered so that you don’t need to use much to get amazing results and also can be doubled up as soap for your body, saving you and the planet by buying less. As standard shampoo and conditioner consist of mainly water or fillers, these bars combine the cleansing properties into a solid bar that lasts much longer. The natural ingredients mean there aren’t any harmful suds being washed down the drain and are especially great for people traveling due to their compact and convenient design. Once your shampoo bars arrive, you can recycle or compost the packaging in true zero waste style.

nEARTHme is proud to stock Shampoo With A Purpose on our online eco store. When you purchase one of these bars, you are helping to support Liz and Geneva, another amazing Australian local business as well as reducing waste. These bars are perfect for anyone on their sustainable living journey combining multipurpose properties and no plastic. A win-win for everyone and the environment.

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